iPhone: My Diabetes Guide (Sensei)

Sensei, a mobile technology developer and subsidiary of Humana, has launched an iPhone application for patients with diabetes.

The diabetes “app,” in Apple parlance, is called My Diabetes Guide, and helps diabetics manage their condition by offering instructions on “what to do, what to know, what to eat and what to ask their doctors,” according to a company statement.

To help facilitate the patient/physician relationship, My Diabetes Guide offers checklists of items to bring and questions to ask, as well as what to expect at a check-up. According to the company's website, “custom programs [for pharma companies] can be targeted to improve compliance as well as further engage consumers to create a more holistic treatment and promote brand loyalty.” Patients can download the app for 99 cents through Apple's iTunes app store.

Lifescan, a subsidiary of Johnson & Johnson, recently debuted a prototype application for the iPhone that would synch glucose meter readings with the iPhone, allowing diabetes patients to manage their blood sugar on the device.

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