Creatividad: Pfizer “Here’s to science. Here’s to the next thing,”

 

Pfizer is unveiling Here’s to Science, a national ad campaign centered around its vision for the future of oncology — all set to “Don’t Stop Me Now” by Queen.

Taking place in a large library, the ad features singing portraits and sculptures of historical figures such as Isaac Newton, Copernicus, Charles Pfizer and Charles F. Erhart.

In honor of its 175th anniversary, the drugmaker is celebrating the legacy of science and medicine with a certain amount of pizazz.

Major scientific innovations and medical milestones referenced in the ad include the discovery of penicillin, the influence of Marie Maynard Daly — the first African American to receive a PhD, as well as appearances by Mary Somerville, Galileo and Hippocrates.

“Here’s to science. Here’s to the next thing,” the ad’s text reads at the end before encouraging viewers to visit LetsOutdoCancer.com.