Creatividad pharma en Super Bowl 2016

 

AstraZeneca ran an unbranded :60 spot addressing opioid-induced constipation, encouraging people to talk to their doctors "and ask about prescription treatment options." 
The ad included a callout to the website OICisdifferent.com, where users who click on the prescription option button are taken to the home page for Movantik, AZ's OIC branded treatment.

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Valeant Pharmaceuticals  nabbed two spots, one for its IBS-D fighter Xifaxan and another for anti-fungal cream Jublia. 
It was the second year in a row that Jublia appeared in the big game. (Más)

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Twitterverse finds unofficial Super Bowl mascot in diarrhea medication commercial