jueves, 21 de mayo de 2015

Pharma Rep Truck 2015: Bayer mantiene liderazgo/Novartis cae al fondo...

Bayer has held on to the top spot in a global survey of how much the general public trusts and respects companies and the industry.

Globally the public have the strongest connection to the German firm it notes. Lilly, GSK, and Bristol-Myers Squibb saw significant improvements, while Novo Nordisk and Novartis faced significant declines.

The industry’s overall reputation score – 65.7 – represented an average to moderate reputation, and fell slightly from the previous year. All companies notched an average reputational score, but Bayer maintained its lead for the fourth year in a row – at 68.4 – and Novartis fell to the bottom at 63.6. (Más)

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