PHARMA des App_licada...

Pharmaceutical companies have a lot of apps in the market, and have been making apps for a long time, but their apps aren’t seeing downloads and usage on par with the apps from other industries. 

That’s the conclusion of a new report from Research2Guidance (R2G), which analyzed more than 725 apps from 11 pharma companies. According to R2G, the top pharma companies have 65 apps in the Apple and Google Play app stores on average, compared to 1 to 2 apps from the average health app publisher. However, even the pharma companies with the most downloaded apps have only accrued 6.6 million downloads since 2008 and can boast less than 1 million active users. 

But app downloads are poor across the board. Data compiled by eMarketer (shown below), for example, indicate that the percent of US Internet users who do NOT download any apps (39.6%) is greater than the percentage of users who download FREE apps (35.7%)! (Ver)

The twelve leading pharma companies have published more than 700 apps over the course of the last 5 years (Android and iOS). The majority of these apps target private users. With their entire app portfolio only 4 companies have managed to attract a user base that counts more than 100,000 app users in total. 

This is one of the results of the “Pharma App Market Benchmarking 2014” report, published at the end of October. The analysis shows that since the start of the app market, pharma companies have not yet proven to be successful mHealth app publishers. Looking ahead they should consider other roles that might better fit their assets and skills. (Más)