domingo, 22 de junio de 2014

Crearon para...NOVARTIS: Anne Geddes / "Protecting our tomorrows"

Pharma company Novartis has joined with photographer Anne Geddes to raise awareness of meningococcal meningitis. 

A new campaign – 'Protecting our Future' – kicked off on April 24, World Meningitis Day, with the launch of a digital book containing portraits of 15 survivors of meningococcal meningitis. 

The book, 'Protecting our Future: meningococcal disease in portraits', can be downloaded, free of charge  With its portraits, it aims to help the public understand the sudden and significant effects of the disease on the lives of young people. 

While still rare, meningococcal disease can lead to death within 24 hours of onset. Its symptoms are not specific, and often resemble those of influenza, added Ron Gold of CoMO, the Confederation of Meningitis Organisations. 

"The disease can progress rapidly and its effects are often devastating. The best protection against it is the meningitis vaccination,” he said. (Ver)

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