The Worst Drug Company Marketing Techniques (VIII)

German pharmaceutical company Bayer has reportedly been named in nearly a thousand lawsuits over concerns about the safety of its anti-bleeding drug Trasylol. Last month, the Center for Science in the Public Interest filed suit against the company, alleging that it made inaccurate statements about the protections its Men's One-A-Day vitamins provide against prostate cancer.

And as a result of an agreement earlier this year between the company and the Massachusetts Attorney General’s office, Bayer is now running a $20 million advertising campaign for its oral contraceptive Yaz, the top-selling birth control pill in the country, to clarify what the government said were exaggerated claims about its use as a treatment for acne and PMS.

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