MEDIIMUNE (Astra Zeneca):Futbol soccer como campaña...

“Don't Play with the Flu”

The campaign is “very softly branded,” and urges families to talk to their doctors about what type of flu vaccine – a shot or a nasal spray – is right form them, said Karen Lancaster, an associate director of PR at MedImmune. Fleishman-Hillard's digital team created the website and is handling other communications and managerial aspects of the campaign, according to Lancaster.

The campaign isn't currently using paid advertising, but will hand out brochures (here, in pdf), and is anticipating a Facebook page, Lancaster said.