Marketing Mix o la "escalada" de las P´s...(III)

En mi modesto conocimiento las P´s habían llegado ya a 9.

Así lo exponia en mis clases (UCV Postgrado Mercadeo/Facultad de Farmacia)

Ahora, "curucuteando" por la red tropiezo con otro nuevo modelo que considero interesante incorporar

• When you know what your PRODUCT really is,
  
• when you know the PURPOSE your marketplace has for it ... what they do with it, their objective in purchasing from you,
  
• and when you know your PERFORMANCE level compared to the competition, you are getting ready to make a PROFIT.
  
• When you have clearly identified the true POTENTIAL for your PRODUCT,
  
• when you have decided upon and set-up the best possible PLACE for your audience to buy,
  
• when you have established your PRICE as it relates to PERFORMANCE, you are getting ready to make a PROFIT.
  
• When you create your PROMOTION and go to market with it,
  
• when you have done all of this keeping your POSITION in the forefront of your thinking, and based on that knowledge have put your marketing plan in order ...
  
• then you will earn and enjoy a PROFIT.

Ver más...

Está todo...

Tener un PRODUCTO, establecer unos OBJETIVOS (PURPOSE), conocer a fondo (SWOT) su PERFORMANCE, determinar bien su POTENCIAL, y sus lugares optimos de COMERCIALIZACION/PLAZA, con un PRECIO acorde y una PROMOCION y POSICIONAMIENTO adecuados...

Todo lo que podremos esperar es PROFIT (no hace falta traducirlo...)


Y, con esto...por ahora, se termina esta historia. Esperemos que el próximo capítulo no sea éste...

Click sobre imagen para ampliar