tns: Novartis "rankea" en Europa y Merck en USA...(cont.)

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TNS Healthcare results are based on an Internet survey with more than 1,500 general practitioners across the US, UK, France, Germany, Italy and Spain. The survey measured the performance of 17 top companies across ten areas, including rep conduct; rep knowledge and expertise; quality of sales visits; patient management, education and support; physician education and information services; practice and staff support services; Web-based services for physicians; Web-based services for patients; brand experience; and corporate reputation. It also assessed information channel preferences and evaluated the strength of physician/rep relationships for each measured company, using TNS Healthcare’s proprietary TRI*M™ Index.

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