ROCHE: Con los niños no se juega...

Roche, the Swiss pharmaceutical company, was on Friday sharply rebuked by British regulators for offering £10 ($14) gift vouchers to children to persuade them to take one of its medicines. The Prescriptions Medicines Code of Practice Authority, the self-regulatory body, ruled Roche had “brought discredit” on the industry for a serious breach of its ethical rules of conduct.

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