domingo, 16 de noviembre de 2008

AL RIES: Que puede aprender un "marketer" de la campaña de Obama

Nov. 4, 2008, will go down in history as the biggest day ever in the history of marketing.

Take a relatively unknown man. Younger than all of his opponents. Black. With a bad-sounding name. Consider his first opponent: the best-known woman in America, connected to one of the most successful politicians in history. Then consider his second opponent: a well-known war hero with a long, distinguished record as a U.S. senator.

It didn't matter. Barack Obama had a better marketing strategy than either of them.



Al Ries saca conclusiones útiles para los anunciantes de la campaña de Obama

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