De la medicina basada en evidencia a la medicina basada en el Marketing...(I)

Glen I. Spielmans¹ and Peter I. Parry²

(1)	Department of Psychology, Metropolitan State University, 1450 Energy Park Drive, St. Paul, MN 55108, USA

(2)	Department of Psychiatry, Flinders University, Adelaide, Australia

"Suppression and spinning of negative data and ghostwriting have emerged as tools to help manage medical journal publications to best suit product sales, while disease mongering and market segmentation of physicians are also used to efficiently maximize profits."

.../...

"we are actually now entrenched in marketing-based medicine (MBM), in which science has largely been taken captive in the name of increasing profits for pharmaceutical firms."

.../...

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AstraZeneca email regarding meta-analysis of Seroquel vs. competitors/placebo

Bioethical Inquiry

The CEO of PeerView stated that “...most pharma and biotech companies recognize the significant impact that the clear and consistent publication of results will have on subsequent commercialization efforts” (Villarroel 2007, 2)


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