miércoles, 20 de julio de 2011

iPhone apps aimed at clinicians developed by pharmaceutical companies

Smartphones, such as the Blackberry, iPhone and Google’s Android, are popular because of their intuitive and tactile graphical user interfaces and natural gesture control. Smartphones of the latest generation are increasingly viewed as handheld computers rather than as phones, due to their powerful on-board computing capability, capacious memories, large screens and open operating systems that encourage application development. They are used for a myriad of purposes, many in the professional work, in organizing the family’s everyday life, in sustaining social networks, in commercial transactions, etc [Lefebvre, 2009]. As a health application, the world of Smartphones is just beginning.

The question is, are clinicians ready and willing to take advantage of these tools and use them in clinical practice?

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