Cinema Paradiso: Cocaine Unwrapped-The Machine

Leo Burnett London is collaborating with Dartmouth Films to promote “Cocaine Unwrapped”, a documentary on the cocaine industry by Rachel Seifert, premiered in London on Wednesday 16th May. The objective of the film and Leo Burnett’s campaign is to raise awareness and understanding amongst the British public of how cocaine consumption in the UK has been profoundly damaging South America as a continent.

A piece of sound design experiential transforms the snorting of a line of cocaine in London into an execution somewhere in Mexico. Two 90 second films that precede the showing of the ‘Cocaine Unwrapped’ film highlight the simple equation that “One Line = One Life”. (Ver)