martes, 28 de junio de 2011
ABPI: CODE OF PRACTICE for the PHARMACEUTICAL INDUSTRY
CODE OF PRACTICE for the PHARMACEUTICAL INDUSTRY
INTRODUCTION
Promoting Appropriate Use of Medicines
The pharmaceutical industry in the United Kingdom is committed to benefiting patients by operating in a professional, ethical and transparent manner to ensure the appropriate use of medicines and support the provision of high quality healthcare. This commitment
applies to all with whom the industry interacts. To demonstrate this commitment over 50 years ago, in October 1958, The Association of the British Pharmaceutical Industry (ABPI), which represents the UK industry, decided that certain activities should be covered in detail and thus agreed the first ABPI Code of Practice. The Code covers the promotion of medicines for prescribing to both health professionals and appropriate administrative staff. It also includes requirements for interactions with health professionals. In addition it sets standards for the provision of information about prescription only medicines to the public and patients, including patient organisations.
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Etiquetas:
Agrupaciones,
Fuerza de Ventas,
Marketing,
Promocion,
UK
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