Mostrando las entradas para la consulta pharma 2020 ordenadas por relevancia. Ordenar por fecha Mostrar todas las entradas
Mostrando las entradas para la consulta pharma 2020 ordenadas por relevancia. Ordenar por fecha Mostrar todas las entradas

jueves, 17 de septiembre de 2009

PRICE WATERHOUSE: Pharma 2020: Challenging business models Which path will you take? (0)


De los anteriores Reportes ya informamos en PHARMACOSERÍAS. Ahora tenemos uno más...


Pharma 2020: Challenging business models
Which path will you take?


Las compañías farmacéuticas necesitarán apostar por estrategias de colaboración y alianzas con instituciones de diferentes industrias para afrontar con éxito los nuevos retos del mercado derivado de la crisis, tras la constatación de las ineficiencias del modelo anterior.

Esta es la principal conclusión que se desprende de la cuarta parte del informe Pharma 2020: Challenging business models elaborado por PricewaterhouseCoopers (pinche aquí para descargarlo). El estudio repasa las actuales tendencias de mercado que obligan a las farmacéuticas a apostar por estrategias de colaboración y propone diferentes soluciones para afrontar con éxito el reto de la industria.

El modelo de negocio exitoso que hasta ahora desarrollaba la industria farmacéutica no parece sostenible en 2020. Así, este informe señala que las farmacéuticas deberán reducir costes, mejorar la eficiencia de sus laboratorios de investigación, hacer más eficaz su presencia en los mercados emergentes y efectuar la transición desde la producción de medicamentos a la gestión de resultados.

El trabajo destaca que la crisis económica está acelerando este proceso de cambio de modelo, ya que los usuarios de servicios sanitarios pretenden maximizar el valor de su inversión económica en sanidad.


Dos modelos alternativos

El estudio analiza qué tipos de modelo de colaboración habrán de adoptar las farmacéuticas para implantar los cambios que exige el mercado. Dos son básicamente las opciones propuestas.

  • Por un lado, el modelo federal, en el que establecer una estructura común con un conjunto de entidades como universidades, clínicas, proveedores de tecnología, etc.

  • Por otro, un modelo de diversificación, reservado a las grandes compañías farmacéuticas, ampliando sus actividades con servicios relacionados con el diagnóstico, los genéricos o la gestión de la salud.

(Ver...)


Como punto de partida, el análisis establece "tendencias"...


Click sobre imagen para ampliar


y aventura sus implicaciones...



miércoles, 23 de julio de 2008

PRICE WATERHOUSE: PHARMA 2020: Virtual R&D

He recibido la publicación
PHARMA 2020:Virtual R&D

En ella, partiendo de la situación actual en la que muchas de las moléculas lanzadas en los 90´s estan próximas al vencimiento de su patente, analiza las mededas para mejorar la productividad en R&D y como recortar dramaticamente los costos en los Ensayos clínicos.
A traves de nuevos avances tecnológicos, de modelos que permitan un "Virtual man" será posible predecir efectos de nuevas drogas antes de los ensayos en humanos.


Precisamente estos mismo días
DIARIO MEDICO (España) publicaba un artículo en el mismo sentido.


La bioinformática, madre de nuevos fármacos

Los ordenadores llevan tiempo como aliados de la investigación en medicina. Con el objetivo de acortar el tiempo de desarrollo de las nuevas moléculas y lograr que éstas alcancen la mayor efectividad cuando alcancen el mercado, los programas de cribado virtual, o docking, van ganando protagonismo. Antonio Morreale, coordinador de la Unidad de Bioinformática del Centro de Biología Molecular Severo Ochoa, ha explicado a diario médico cómo se realiza el proceso de cribado: la investigación clínica tiene en los software informáticos a un gran aliado.





Esta publicación recibida es la segunda de una serie inciada por la división
Pharmaceuticals and Life Sciences de la consultora PricewaterhouseCoopers.
La primera de la serie,
PHARMA 2020:The vision - Wich path will you take? tambien está disponible y se puede descargar de la web.


jueves, 4 de marzo de 2021

Top 10 pharma companies 2020


 

With demand for treatments ever increasing, pharmaceutical companies around the world are committed to drive critical innovation to deliver therapies for patients with unmet medical needs and play a pivotal role in the life sciences industry. In 2019, the global pharmaceutical industry continued to grow at a rapid pace, making an estimated $1.3 trillion. As expected, this was largely driven by new product launches such as AbbVie’s Skyrizi and Novartis’ Zolgensma. Slightly down from 2018, the US FDA approved 48 new drugs and biologics in 2019, which still comes in as the third biggest approval class in the past 25 years. The FDA approved an impressive number of generics with a huge 1,171 approvals, breaking its previous record of 971 in 2018. With the tough losses of patents for pharma companies, new product launches are becoming increasingly important.

The Covid-19 pandemic, which was first discovered at the end of 2019, has had an unprecedented impact on the world. Looking forward, communities across the globe are relying on the pharmaceutical industry to create solutions, and many of the companies in the top 10 are involved in the race to produce treatment or prevention measures for the Covid-19 disease. 

In 2020, we expect the effect of the Covid-19 pandemic to become clearer, although since access to healthcare providers has been restricted, the majority of pharma companies in the top 10 have been negatively impacted.


Ranking in at number 10 is American multinational, Amgen. With its “biology-first approach”, Amgen produces innovative medicines and delivers them to 100 countries and regions worldwide. In 2019, Amgen’s revenue fell by 1%, largely caused by a decrease in revenue for Neulasta and Sinsipar/Mimpara which were both impacted by pressure from increased competition. In the earnings call, Amgen’s Chairman and CEO, Robert A. Bradway, confirmed the company is entering a new phase of new product revenue growth.


A staple to the top 10 pharmaceutical companies is French multinational pharmaceutical giant, Sanofi. Sanofi provides healthcare solutions to 170 countries worldwide and has three core focuses: speciality care, vaccines and general medicines. In 2019, Sanofi’s pharmaceutical segment grew by 4% on a year-on-year basis, with a stellar performance from recently launched Eczema treatment Dupixent, which is set for further growth as Sanofi plans to extend its reach to another 89 countries. Looking to the future, Sanofi’s R&D pipeline is in a strong position to produce long-term growth. At the end of July 2020, the R&D programme had 83 projects, including 33 new molecular entities in clinical development (or that have been submitted to the regulatory authorities).


Founded 133 years ago, Bristol-Myers Squibb is a leading global pharmaceutical company that specialises in medicinal advancements in four key areas: oncology, haematology, immunology and cardiovascular disease. The company continued to produce strong growth in 2019, with revenues increasing by 15% year-on-year. In 2019, Bristol-Myers Squibb closed on the acquisition of Celgene, to create a leading biopharmaceutical company. With an extended portfolio of accomplished brands and new product launches, long-term the company is well positioned to achieve steady and sustainable growth.


Headquartered in Osaka, Japanese multinational Takeda is the largest pharmaceutical company in Asia. Following its merger with Shire in early 2019, Takeda has secured its spot in the top 10. The company focuses its efforts in four core areas: oncology, rare diseases, neuroscience, and gastroenterology. Takeda’s geographic footprint is now strongly aligned with global biopharmaceutical industry growth opportunities, with strong presence in the US, Europe and Canada. As an R&D driven company, Takeda is demonstrating its innovation and values in its response to Covid-19 and in positioning itself for stable growth.



AbbVie was created in 2013, when the company separated from Abbott. Employing 47,000 experts, AbbVie tends to drive its R&D efforts towards difficult-to-cure diseases and successfully acquired Allergan in May 2019, strengthening the company’s position in a number of therapeutic areas including immunology, oncology and neuroscience. In 2019, the company’s revenues increased by 2%, with significant clinical and philanthropic achievements.



In the fifth spot is Swiss multinational pharmaceutical company, Novartis.  

Novartis has developed, manufactured and marketed breakthrough medicines for over 250 years. Now with presence in 155 countries across the world, Novartis focuses on innovative medicines as well as generics and biosimilars. In 2019, Innovative Medicines net sales rose by an impressive 8%, driven by pharma key brands Cosentyx, Entresto and Zolgensma. The Oncology division also generated notable growth, with revenues rising by 10%. In 2019, Novartis successfully divested its eye care division, Alcon, with the vision to create a more focused medicines company. Looking ahead, Novartis is set to suffer the greatest number of expiries in 2020 with eight drugs losing their market exclusivity. The company continues to strive for success across all divisions by continually streamlining its services and production platforms.


American pharmaceutical company Merck takes fourth spot as one of the top pharmaceutical companies in the world in 2019. Founded in 1891, Merck is headquartered in New Jersey and focuses on pharmaceuticals, vaccines and animal health. With 71,000 employees worldwide, the company is well known for its contributions to diabetes and cancer care. Full-year 2019 pharmaceutical sales increased by 11% to $41.8 billion. Key growth drivers included Keytruda, Gardasi and Varivax. Looking ahead, Merck continues to streamline its business model in order to invest in breakthrough innovation.


Johnson & Johnson remains in this year's list of the biggest pharmaceutical companies. With headquarters based in New Jersey, Johnson & Johnson develops and produces pharmaceuticals, medical devices and consumer health goods. With a strong performance by key brands Strelara, Darzalex and Imbruvica, Johnson & Johnson’s pharmaceutical division grew by an impressive 4% in 2019. Looking ahead, Johnson & Johnson has a broad portfolio that is well positioned to deliver strong results and long-term growth.

Former number one, leading pharma giant Pfizer takes second place in 2020. Pfizer specialises in the development of medicines and vaccines across a wide range of disciplines including immunology, oncology, cardiology and neurology. The company employees over 88,000 people and delivers its healthcare solutions to over 150 countries across the world. In recent years, Pfizer has dealt with some costly patent expirations including Viagra and Lyrica, and the company expects to be hit by more of these losses this year. In 2019, revenues for the company fell by 1%. A weak performance for consumer health and Upjohn (Pfizer’s off-patent medicine division) was offset by biopharma. Key performers in medicine included Irbrance, Eliquis, Lyrica and Xeljanz. In 2019, Pfizer took bold steps to position the company for sustained growth with the plan to combine Upjohn and Mylan’s strengths, resources and access. This was expected to close in 2020 but this has since been delayed due to the impact of Covid-19.


Roche has taken the top spot in 2020, surpassing Pfizer as the biggest pharmaceutical company in the world. With a workforce of over 90,000 and headquarters based in Basel Switzerland, Roche is at the forefront of oncology, immunology, infectious diseases, ophthalmology and neuroscience. In 2019, sales of Roche’s pharma segment rose by a healthy 16% to $53bn. Growth for the pharma business was driven by the strong uptake of new medicines and product launches which more than compensated for biosimilar competition. Roche’s best-selling drugs included multiple sclerosis medicine Ocrevus, haemophilia medicine Hemlibra and cancer medicines Tecentriq and Perjeta. Looking to the future, Roche is developing its capabilities and building partnerships ready to deliver on the next stage in personalised healthcare and will continue to focus on prescription medicines.(Ver)

jueves, 2 de enero de 2020

Especularon sobre 2020: Que será, será...?


Que sera, sera 
Whatever will be, will be 
The future's not ours to see 
Que sera, sera 
What will be, will be 
 
PWH Pharma 2020

Demand for effective medicines is rising, as the population ages, new medical needs emerge and the disease burden of the developing world increasingly resembles that of the developed world.


The E7 countries – Brazil, China, India, Indonesia, Mexico, Russia and Turkey – are also becoming much more prosperous, with real gross domestic product (GDP) projected to triple over the next 13 years. 
By 2020, the E7 could account for as much as one-fifth of global sales.



 
Anytime, anywhere healthcare By 2020, wearable or embedded devices will be used to monitor patients wherever they are. 
Some of these devices will function on a constant basis, while others will take intermittent measurements. 
The surrogate markers they track will determine which mode is most suitable; a device that monitors the heart rate in a patient with a history of cardiac events must be constant, for example, whereas a device that monitors lipid levels in the bloodstream of a patient who has high cholesterol need only be intermittent. 
The data a given patient generates will be transmitted to a hub at his or her medical centre, where they will be electronically filtered using intelligent algorithms. If the data fall outside certain predetermined parameters, the patient will be contacted via an automated voice messaging system and asked to come to the medical centre. If the patient does not respond, and the data suggest that he or she has had an acute episode, the system will automatically contact the medical centre with a request for immediate assistance.




These trends have several implications for Pharma. 
As healthcare rises up the political agenda, the industry will have to engage in the debate on how it is funded and play its part in helping to control costs. 
The social and economic value of good medicines for chronic diseases will rise with the extension of working life around the globe – and many such medicines already exist, as falling mortality and morbidity rates in the developed world demonstrate. But there will simply not be enough money in the pot to cover the world’s future healthcare needs, unless Pharma can cut its operating costs and margins on these products.







These changes in the marketplace will gradually render the traditional model for selling medicines defunct. 
Pharmaceutical companies will replace their large sales teams with key account managers and specialist advisers capable of managing the tender process. 
There will be far fewer sales people in markets that are currently saturated with sales staff, like the US – although growing demand will increase the need for key account managers and specialists in developing economies.




Automated dispensing By 2020, the fulfilment of prescriptions for most primary-care medications will be fully automated. The doctor will write a prescription, check the reimbursement criteria and download the scrip to the patient’s smart health card or email account, depending on the preferences of the individual patient. The patient will then forward the scrip to an online pharmacy, which will check his or her identity, using a web-based biometric device, and mail the medication to the specified address. Alternatively, the patient will visit the local shopping centre and insert his or her smart card in a vending machine which will automatically authenticate his or her identity and dispense the medication.







miércoles, 4 de mayo de 2016

World’s Top Ten Cancer Drugs by 2020

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According to the World Health Organization, around 8.2 million people die from cancer every year and it comprises an estimated 13% of all deaths worldwide. It is also predicted by the WHO that there will be a 70% increase in new cases of cancer in the next two decades. Fortunately, many pharma and biotech companies are now focusing on this need. 

A 2016 statistical report from Statista (www.statista.com) has displayed the projected top 10 oncology drugs worldwide by 2020. The drugs are ranked by revenue. The list is expected to be headed by Revlimid, a cancer drug manufactured by U.S.-based company Celgene, forecasted to manufacture five of the leading six cancer drugs by 2020. Here are the top oncology medicines in detail: 

1. Revlimid (Celgene) Generic Name: Lenalidomide Projected Sales in 2020: $10,110 Million Revlimid is used to treat multiple myeloma and mantle cell lymphoma. It is used also in patients with myelodysplastic syndrome associated with a deletion 5q cytogenetic abnormality 

2. Imbruvica (AbbVie/J&J) Generic Name: Ibrutinib Projected Sales in 2020: $8,213 Million Imbruvica is indicated for chronic lymphocytic leukemia (CLL), chronic lymphocytic leukemia (CLL) with 17p deletion, Waldenström’s macroglobulinemia (WM) and mantle cell lymphoma (MCL) who have received at least one prior treatment. 

3. Avastin (Roche) Generic Name: Bevacizumab Projected Sales in 2020: $ 6,733 Million Avastin is a vascular endothelial growth factor-specific angiogenesis inhibitor indicated for the treatment of metastatic colorectal cancer, non-squamous non-small cell lung cancer, glioblastoma, metastatic renal cell carcinoma, cervical cancer, platinum-resistant recurrent epithelial ovarian and fallopian tube or primary peritoneal cancer. 

4. Opdivo (BMS) Generic Name: Nivolumab Projected Sales in 2020: $ 6,201 Million Opdivo is a programmed death receptor-1 (PD-1) blocking antibody indicated for the treatment of patients with unresectable or metastatic melanoma, metastatic non-small cell lung cancer and advanced renal cell carcinoma. 

5. Xtandi (Medivation) Generic Name: Enzalutamide Projected Sales in 2020: $5,700 Million Xtandi is an androgen receptor inhibitor indicated for the treatment of patients with metastatic castration-resistant prostate cancer. 

6. Rituxan (Roche) Generic Name: Rituximab Projected Sales in 2020: $5,407 Million Rituxan is indicated for non-Hodgkin’s lymphoma, chronic lymphocytic leukemia, rheumatoid arthritis, Granulomatosis with Polyangiitis (GPA), (Wegener’s Granulomatosis) and Microscopic Polyangiitis (MPA). It was one of the world’s 10 best selling drugs last year, hauling in $7.5 billion worldwide but the patent on the drug expires in 2018. 

7. Ibrance (Pfizer) Generic Name: Palbociclib Projected Sales in 2020: $4,722 Million Ibrance is used to treat hormone receptor-positive (HR+), human epidermal growth factor receptor 2-negative (HER2-) breast cancer that has spread to other parts of the body (metastatic) 

8. Perjeta (Roche) Generic Name: Pertuzumab Projected Sales in 2020: $4,669 Million Perjeta is indicated for metastatic breast cancer. It may also be used for HER2-positive, locally advanced, inflammatory, or early stage breast cancer. 

9. Herceptin (Roche) Generic Name: Trastuzumab Projected Sales in 2020: $4,573 Million Herceptin is used in the treatment of early-stage breast cancer that is Human Epidermal growth factor Receptor 2-positive (HER2+) and has spread into the lymph nodes, or is HER2-positive and has not spread into the lymph nodes. It is also used in metastatic breast cancer and in gastric cancer. The patent in 2019 in the United States. 

10. Keytruda (Merck) Generic Name: Pembrolizumab Projected Sales in 2020: $3,560 Million Merck’s immunotherapy Keytruda is indicated in patients with unresectable or metastatic melanoma and metastatic non-small cell lung cancer.

(Ver)

jueves, 21 de enero de 2021

Top 5 Pharma M&A deals 2020

2020’s M&A activity hasn’t quite reached the heights of last year’s, where two pharma mega-mergers – BMS’ buyout of Celegne and AbbVie’s acquisition of Allergan – accounted for almost 40% of total M&A deal values. 

 That said, there were still some interesting moves indicating new directions of travel for big pharma players – with most deals focused on specific drugs from biotechs, particularly in cancer (though we did get rumours of an AstraZeneca-Gilead merger, which would have been the biggest pharma M&A deal of all time). 

Here we take a look at the biggest mergers and acquisitions of 2020 and what they might mean for the companies involved.

AstraZeneca & Alexion 

By far the biggest pharma deal of the year is AstraZeneca’s late-breaking offer to buy Alexion for $39 billion. 

Gilead & Immunomedics 

The AZ-Alexion deal is likely to be the only big pharma merger this year, but Gilead’s purchase of US biotech Immunomedics and its potential cancer blockbuster Trodelvy isn’t far off it in terms of value, with the deal totalling $21 billion. 

Johnson and Johnson & Momenta 

This $6.5 billion deal means that J&J has added potential inflammatory disease blockbuster nipocalimab to the pipeline at its Janssen pharmaceuticals unit. 

Gilead & Forty Seven 

Further cementing Gilead’s ambitions in cancer, this $4.9 billion deal adds an antibody targeting several blood cancers to the company’s research pipeline. 

Sanofi & Principia Biopharma 

Sanofi added a potential multiple sclerosis drug to its pipeline when it bought Principia Biopharma for up to $3.68 billion in August.

(Más)

jueves, 9 de septiembre de 2021

Importancia del Mktg pharma en un mundo digital



 

La industria farmacéutica requiere que la información sea cada vez más impactante y relevante para todos los protagonistas, por lo que el marketing pharma es fundamental

Durante la crisis sanitaria, el sector farmacéutico ha atravesado por grandes retos, lo que no solo implica el desarrollo y distribución de nuevos medicamentos (como es el caso de la vacuna contra el Covid-19), sino que, debido al contexto social en el que nos encontramos, también ha tenido que impulsar mucho más la promoción de sus productos a través de canales digitales.

Es así como el marketing pharma se ha posicionado como una estrategia fundamental para la industria farmacéutica, especialmente en el terreno digital, lo que permite un rediseño en todos los sentidos, en el canal, el content, los formatos, etc., con el fin de crear un mensaje comprensible y atractivo, pero también acorde con los requerimiento y necesidades del sector, dijo Héctor Salinas, CEO de Sistemas Integrales.

A diferencia del marketing tradicional, el marketing pharma implica una gran responsabilidad hacia los pacientes, pero también hacia los médicos, además de una gran especialización y del cumplimiento de diversas regulaciones, menciona.

Aunado a esto, es importante entender el panorama real de los avances, los cambios y los players interactuando dentro de la industria del marketing, el papel que juegan las herramientas digitales, la data, pero sobre todo el pensamiento real de innovación y especialización.

Actualmente, la industria farmacéutica mexicana es el segundo mercado más grande en América Latina. De acuerdo con datos de la Cámara Nacional de la Industria Farmacéutica (Canifarma), de 2013 a 2018, la producción de esta industria creció 4% anual promedio y de 2019 a 2020, la cifra fue de 3.29%, debido a la pandemia.

Cada industria cuenta con un punto de amenaza u oportunidad ante hechos extraordinarios, un hecho que el marketing pharma ha aprovechado para crecer digitalmente, sin embargo, el punto de impacto para las empresas farmacéuticas radica en la importancia de la inversión digital.

Según datos de ISI Pharma, 59% de las compras de medicamentos se realizan a través de un smartphone y 33% de las búsquedas por internet están relacionadas con temas de salud, además de que en el caso de los médicos, 80% de los consultados utiliza redes sociales para interacción profesional e investigación y 72% de ellos usa su celular para investigar sobre medicinas y tratamientos.

Como en todo medio que ha migrado a las plataformas digitales, se han encontrado diversos nichos de oportunidades que facilitan el engagement para las famacéuticas, por ello el aumento del pharma digital ha sido fundamental para difundir estrategias publicitarias, sobre todo en la nueva normalidad, es por eso por lo que la industria farmacéutica, a través del marketing pharma (que va en constante crecimiento), exige que la información sea cada vez más impactante y relevante, agrega Héctor Salinas.


Sin duda, mencionar o pensar que el futuro o el presente es digital queda atrás, el presente es la innovación dentro del ambiente digital y la apertura dentro de esta industria que no solo crece, también influye y cuenta con mayores retos y cambios, por lo que aprovechar el mercado digital, que se encuentra en un crecimiento homogéneo, es vital para el marketing pharma.

Sin embargo, al adoptar nuevas estrategias publicitarias en los espacios digitales, el sector farmacéutico no solo ha tenido que optar por generar un contenido más dinámico, sino que también está debe regularse y aprobarse con anticipación debido a las imágenes, los discurso, los términos, etc., que se presentan, explica.

En lo que concierne el futuro de las estrategias digitales, hay una transformación de lo que antes era el storytelling y un brand plan, para pasar a un formato en el que, de manera orquestada y simultánea, los distintos canales se encaminen hacia la multicanalidad y la ominicanalidad.

La fórmula es clara: el canal indicado, al perfil indicado, con un content alineado en lo emocional y funcional.


Canal + Content = impacto efectivo

 

Más

miércoles, 9 de marzo de 2011

PWC: PHARMA 2020/ (Abasteciendo el futuro: ¿Qué camino tomarán ustedes?

NUEVA YORK, 21 de febrero /PRNewswire/ -- Dado que últimamente la atención se ha centrado en cuestiones tales como las dificultades para el descubrimiento de los fármacos y el proceso de revisión por parte de las autoridades regulatorias, los laboratorios farmacéuticos han invertido, en comparación, poco esfuerzo en actualizar sus operaciones de fabricación y distribución, muchas de las cuales son ineficientes, y están sub-utilizadas y mal equipadas para lidiar con las expectativas de nuevos medicamentos, las presiones de costo y la reforma del sistema de salud, dice el último informe de la serie Pharma 2020, 'Supplying the Future: Which path will you take?' (Abasteciendo el futuro: ¿Qué camino tomarán ustedes?), dado a conocer hoy por PwC US.

La cadena de abastecimiento, proceso que representa una suma importante de la base de costo de la mayoría de las compañías bio-farmacéuticas, es el enlace entre el laboratorio y el mercado y abarca desde la provisión de materias primas, hasta el almacenamiento de inventarios, transporte y distribución, sin olvidar la fabricación y el envasado. A medida que crece la demanda de productos y servicios más personalizados -y la naturaleza de esos productos y servicios se torna más compleja-la próxima generación de cadenas de abastecimiento de farmacias pasará a ser una fuente cada vez más importante de diferenciación de los fabricantes de medicamentos y adquirirá un lugar más prominente en el pensamiento de los líderes de ese sector industrial, dice PwC.

Artículo completo, ingrese a: http://www.prnewswire.com/news-releases/pharmaceutical-supply-chains-are-due-for-a-radical-overhaul-says-pwc-116587438.html




Se puede descargar...


Ver anteriores informes de PWC

PriceWaterhouse: La industria se reformula por "su" crisis

martes, 26 de enero de 2010

PriceWaterhouse: La industria se reformula por "su" crisis

PW publica un análisis que titula:

La Industria se reformula por "su" crisis.
L. M. - Lunes, 7 de Diciembre de 2009

Las grandes farmacéuticas innovadoras no parecen estar corriendo la misma suerte que sus primas pequeñas. Están mucho más preocupadas por su propia crisis, marcada por la caducidad de patentes millonarias y el fin del modelo superventas,

  • por el aumento de los costes de fabricación,

  • por la apuesta de los Gobiernos por los genéricos o

  • por el final de la síntesis química a favor de la biotecnológica, entre otros.


La industria nota los primeros síntomas del cambio y reaccion
a
El modelo de negocio de la industria farmacéutica se ha quedado obsoleto y no será sostenible en los próximos años. Éstas son algunas de las situaciones que está viviendo la industria y su modo de reaccionar ante ellas:
  • Las farmacéuticas no se están viendo afectadas por la crisis económica mundial. La demanda de sus productos no ha caído -más bien al contrario, dicen los expertos- y no tienen problemas de liquidez ni de acceso a créditos para seguir con su actividad.
  • La industria se está reformulando porque su modelo de negocio se agota. Las patentes de los fármacos block buster o superventas caducan y los grandes laboratorios ya no sacan el mismo beneficio de sus productos.
  • Ahora, los fármacos van dirigidos a nichos concretos, en lugar de a grandes segmentos de población.
  • Los costes de producción se elevan ante el agotamiento de la síntesis química en favor de la biotecnología.
  • Para ahorrar costes y suplir la falta de beneficio motivada, entre otros factores, por la caducidad de patentes, hay grandes laboratorios que se integran para reducir costes de organización y de gestión.
  • Las compañías llevan a cabo alianzas estratégicas con las que abordar áreas terapéuticas prometedoras e intercambio de licencias. Lo hacen, además, bajo las fórmulas más variopintas.

¿Cómo se seguirá reformulando el sector en el futuro?
Los expertos consultados por CF apuntan que la industria irá adoptando los cambios necesarios para su supervivencia de forma natural. Aun así, las fórmulas de cambio en el sector todavía no se han agotado:

  • Las compañías llevan a cabo alianzas estratégicas con las que abordar áreas terapéuticas prometedoras e intercambio de licencias. Lo hacen, además, bajo las fórmulas más variopintas.

  • En los próximos años, se seguirán dando compras y fusiones a un ritmo similar (o más acelerado) que el que han tenido en 2009.

  • Las alianzas y los intercambios también se seguirán produciendo. Gerard Costa, experto en el sector y profesor de marketing de la escuela de negocios Esade, vaticina que además lo harán bajo fórmulas que, de momento, son desconocidas.

  • Optimizar la inversión en I+D es uno de los grandes retos de los laboratorios. Las biofarmacéuticas, que ahora sufren serios problemas de financiación, son fuertes en este sentido. En los próximos años, ambos segmentos de compañías colaborarán entre sí. Así, unas se librarán de sus problemas de financiación y otros verán optimizado su músculo inversor.

  • La cuarta entrega del informe Pharma 2020, elaborado por PriceWaterhouseCoopers, traza dos modelos de negocio que adoptará la industria en un futuro. El modelo federal establece que las empresas colaborarán con los agentes de su entorno, como las universidades y los organismos públicos de investigación. Por otro lado, el modelo diversificado, que sólo podrán adoptar los grandes laboratorios, se fija en la ampliación de áreas de negocio por parte de los grandes laboratorios, por ejemplo, hacia los servicios relacionados con el diagnóstico y los genéricos.

Más...

Ver Informe Price Waterhouse PHARMA 2020

miércoles, 10 de julio de 2024

Big Pharma paga "influencers"...

 


Physician influencers are getting paid quite well by Big Pharma companies for their social media posts.

More than 90% of physicians who posted an endorsement of a drug or medical device on X, the social media platform formerly known as Twitter, received payments from pharma companies, according to a recent analysis published in JAMA.

The study found that industry payments to doctors totaled up to $2.46 billion in 2022.

Among the 28 doctors included in the study, 26 of them received payments from pharma companies for a variety of reasons — most often marked as food and beverages, speaking or consulting fees.

The average payment to doctors from drugmakers was around $27,400.

However, most of Big Pharma’s payments to doctors went toward “speaking,” with some $377,000 paid to 18 physicians for speaking activities.

The researchers also pinpointed 24 times in which physicians received payments that were linked to them mentioning a specific drug or medical device on X.

Half of the doctors who endorsed drugs on X had no research publications related to the products and almost half of the physicians did not disclose that they were being paid by the drugmakers.

The companies that paid physicians surveyed in the study included Pfizer, GSK, Eisai, AstraZeneca, Novartis, Exelixis and Boston Scientific.

The results of the study bring up questions about the validity of physician endorsements on social media — especially if the doctors in question don’t disclose the compensation they receive from companies, the authors argued.

“[T]he conflict of interest… may not be apparent to the general social media audience,” the authors wrote.

“These payments can represent scientific collaboration but may involve marketing efforts without scientific benefits, raising concerns regarding their influence on clinical decision-making,” they continued. “[P]articipation in industry marketing raises questions regarding professionalism and their responsibilities as patient advocates.”

The role of physicians in marketing a drugmaker’s product for compensation has been a long debated topic, even drawing scrutiny in Congress over the past decade.


In 2014, lawmakers included a rule in the Affordable Care Act which required pharma companies to report their payments to physicians.

Under that bill, the Centers for Medicare and Medicaid Services launched the Open Payments database, which tracks the financial relationships between doctors and drugmakers and makes payments more transparent.

Still, research suggests that the launch of Open Payments hasn’t deterred physicians from accepting Big Pharma payments too much.

One 2020 study found that 45% of doctors accepted at least one payment from industry in 2018, compared to 52% of doctors in 2014.

Ver