Web_o_teca: ITSfarma

"ItsFarma es un portal dedicado a todos aquellos que desarrollan su trabajo en el ámbito del sector farmacéutico. Dentro del Departamento Comercial su figura destacada es el " Informador Técnico Sanitario ", más conocido en nuestro país por " Visitador Médico". En los momentos actuales, en los que el sector está convulsionado y en plena reestructuración, este portal quiere ser un apoyo en todos los sentidos hacia este profesional, sin olvidarnos por supuesto de todos aquellos que además forman parte y trabajan dentro del sector farma."

El "alma" del proyecto (uno más entre todos los suyos), Paco Puente, es un veterano luchador por ese colectivo. Nos conocemos "virtualmente" y es amigo de amigos. Coincidimos en muchas cosas. Ahora, "enredado en la red", en el deseo del éxito por lo que nace...ITSfarma.

Y lo hacen con este mensaje para todos...

"Un día decidí triunfar"...

Será así, SEGURO...

La Fuerza de ventas/Visita Médica/ITS, en PHARMACOSERÍAS, fué (y será siempre) tema prioritario.

Se demuestra que la muestra va a menos....

Cegedim Strategic Data U.S. Promotion Database, 2011

Drugmaker spending on samples left in physician offices has fallen by 25% since 2007, says a pharmaceutical market-research firm. Meanwhile, the number of detailer visits that include samples has dropped 35%. (Más)

Drug samples used to be de rigueur for the majority of pharmaceutical sales calls. As new data show, the goal of getting samples into the hands of doctors or patients is falling out of favor, and the fall-off is not simply a matter of shrinking sales forces.

Instead, according to Cegedim Strategic Data, drugmakers have slashed support for samples over the last four years as they rethink what once was an essential part of their marketing mix: CSD found a 25% drop in industry support for samples between 2007 and 2011, from just under $8.5 billion to about $6 billion.

Put another way, in 2006, 70% of details to frequent prescribers included samples, while in 2010 only 55% of details to frequent prescribers included so-called starters of the product. "Today, many physicians are reporting only receiving a brochure during the visit," noted CSD in an earlier report.

The decrease is indicative of the major shift taking place in the relationship among the pharmaceutical industry's traditional methods of promotion -- sampling and detailing -- and a landscape in which a physician's behavior is dictated by the type of practice they are in, said Richard Vanderveer, an industry consultant.

Samples no longer hold sway in pharma marketing mix: study

Crearon para la industria (XVII): Norman Rockwell

In 1916, 22-year-old Norman Rockwell painted his first cover for The Saturday Evening Post, the magazine he Considered to be the "greatest show window in America." As his commercial career flourished, Rockwell was contracted to create images for the advertising campaigns of The Upjohn Company, Lambert Pharmacal, and American Optical, between 1929-61. "The picture of Health: Rockwell Paintings from the Pfizer Collection" presents a poignant series of 11 original works the artist crafted for these companies.

The images "provide a window into 20th-century American health care and pharmaceutical practices," points out Laurie Moffatt, director of the Norman Rockwell Museum, Stockbridge, Mass. "During an era when storytelling art was sought for advertisements, Norman Rockwell immortalized the family doctor for the American public".

Ver:

Norman Rockwell: publicidade médica no século passado

Ver anterior:

Crearon para la industria (XV): Jesús Soto

En 1º de mayo: 300.000 visitas y...seguimos creciendo.

Siempre fieles a nuestra "consigna"...: "Ni un día sin una línea".

Y no nos va mal.
Coincidencialmente estos días (ayer) alcanzamos (desde noviembre 2008 que instalamos contador) 300.000 visitas.

Que se complementa con otros dos hechos:

-Uno publicado ya (13 abril 2012)

Nuestra "pasión" en viernes (de gloria)...PHARMACOSERÍAS en el "Top ten" de Diario Médico.

-El otro la posición 15 en el ranking (Marketing) de BlogsAvenue.

(Ver)

Y, como "decíamos ayer"...

Still alive...

Todo ello pensando en Fer (hijo y colaborador aquí) que hoy cumple 25 años...

SKODA Superb/Creatividad

Hoy Fer (hijo y colaborador acá) cumple 25 años.
Y tiene un Skoda...