Crearon para la industria (XVII): Norman Rockwell

In 1916, 22-year-old Norman Rockwell painted his first cover for The Saturday Evening Post, the magazine he Considered to be the "greatest show window in America." As his commercial career flourished, Rockwell was contracted to create images for the advertising campaigns of The Upjohn Company, Lambert Pharmacal, and American Optical, between 1929-61. "The picture of Health: Rockwell Paintings from the Pfizer Collection" presents a poignant series of 11 original works the artist crafted for these companies.

The images "provide a window into 20th-century American health care and pharmaceutical practices," points out Laurie Moffatt, director of the Norman Rockwell Museum, Stockbridge, Mass. "During an era when storytelling art was sought for advertisements, Norman Rockwell immortalized the family doctor for the American public".

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Norman Rockwell: publicidade médica no século passado

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Crearon para la industria (XV): Jesús Soto