Bravura the prescription for sonic branding?

 

By now, we all recognize the various tropes associated with pharma ads.

These commercials typically feature people with big smiles, usually exercising, dancing or engaged in some form of physical activity as a voiceover provides information about the common side effects of the drugs.

In addition, an underlying key to the ads are uplifting melodies that accompany the visual elements. Sonic branding is a critical, if not unsung, aspect of pharma advertising.

However, sometimes the score accompanying a prescription drug ad can be lacking or even repetitive. Finding the right sound to support a commercial can often be a daunting task for medical marketers.

Introducing Bravura

To remedy this “scoreophobia,” or the fear of sonic deficiency, Philadelphia-based studio Big Howl and Los Angeles-based music production company Score a Score teamed up to produce a parody pharma ad.

“On average, every single advertising professional experiences chronic and severe Scoreophobia throughout their career. Are you tired of the agonizing search for sound in your ads?” the more than two-minute long ad asks.

In the commercial, the fictional Bravura (philomusicus rescriptade) is posited as the one-stop sonic solution for pharma and healthcare marketing.

Viewers seeking custom original music and sound design are encouraged to reach out to Score a Score, though they are warned that earworms, toe-tapping and “overly grateful brand clients” are listed as common side effects.