Ratón de biblioteca: Dead Wrong: Diagnosing and Treating Healthcare’s Misinformation Illness / Dr. Geeta Nayyar

 Medical misinformation has plagued the healthcare industry since patients first began receiving care from doctors centuries ago, and has only grown in severity over the years. This dynamic was supercharged over the past few decades by the rise of mass media as well as the arrival of the internet and the social media age. 

 Toss in a once-in-a-lifetime pandemic that eroded public trust in institutions, and medical misinformation has never been more prevalent and tangible as a threat facing patients, providers and healthcare brands alike. 

Hoping to push back against this troubling trend, Dr. Geeta Nayyar, the former chief medical officer of AT&T and Salesforce, set out to correct the record and offer best practices for physicians to combat it. She offers a prescription of sorts in her first book, Dead Wrong: Diagnosing and Treating Healthcare’s Misinformation Illness.

Geeta Nayyar, MD, MBA, is a globally recognized healthcare technology leader steering the industry toward a new era. The former chief medical officer of Salesforce and AT&T and a consultant to the industry’s most influential organizations, Dr. G leverages new innovations, including artificial intelligence, to achieve previously unimaginable health and business outcomes. She serves on the board of the American Telemedicine Association.