Creatividad: Social issues..."Stay Woke"

 

Study: 84% of employees expect and want engagement on social issues

Agencies within The Weber Shandwick Collective surveyed Americans on corporate social engagement, the term “woke” and recent Supreme Court rulings.

A new survey from Weber Shandwick Collective (TWSC) agencies found that 84% of American employees are satisfied with their jobs at companies where leaders speak up about critical events and issues.

The study, titled “Pulse on America: Public and Employee Opinions on Business and Societal Issues,” was conducted by Weber Shandwick, KRC Research, Powell Tate and United Minds.

The agencies surveyed Americans on corporate social engagement, divided attitudes around the term “woke” and recent Supreme Court rulings on affirmative action and LGBTQ+ issues.

The 13th installment of the companies joint national survey was conducted between July 7-10, sampling 1,004 adults and 501 employees drawn from a national online panel. The survey is demographically representative of the U.S. adult population, according to the report. 

 

The research found that most consumers expect companies to take public positions on critical social issues, including 82% supporting human rights stances, 73% for climate change, 72% for racism and 70% for gun violence.

In addressing these issues, 31% of respondents said their company being described as “woke” made them feel proud, while 27% said they were fearful their company would be the target of aggression if perceived as “woke.”