Creatividad: The Unwearable Collection™ / Boehringer Ingelheim

 

You know better than anyone what a Generalized Pustular Psoriasis (GPP) flare feels like. What if there was a way to help others understand exactly what it's like?

Now there is.

Introducing The Unwearable Collection™, the first campaign of its kind to reveal the many debilitating effects of GPP, which range from physical pain and social stigma to potential life-threatening conditions.

Boehringer Ingelheim partnered with internationally renowned designer Bart Hess to create a fashion collection that conveys the suffering people living with GPP may endure: a collection that’s impossible to ignore—and impossible to wear. The designer made use of unconventional materials such as paper, plexiglass, and knives to develop The Unwearable Collection™.