Creatividad: Facebook censors women’s health ads

 

Center for Intimacy Justice report finds Facebook censors women’s health ads

Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating “adult product” policies.

The study shows a disproportionate impact against women and women’s health conversations on Facebook’s platforms, said Jackie Rotman, founder and CEO at the Center for Intimacy Justice.

“We think this is a fixable problem,” she said. “We want Facebook to make this a priority. The adult policy needs to be revamped entirely. It’s being applied in ways that are discriminatory and harmful to women and people of diverse genders and other underrepresented groups.”

Women founders whose ads were actioned received notice that they had violated Facebook’s “adult products” policy. According to Rotman, ads most frequently flagged included words or phrases such as “vagina” and “vaginal dryness.”

Still, according to the research, men’s sexual wellness brands that depicted sexual innuendos from brands including Hims and Manscaped, were allowed to run on Facebook’s platforms without penalty.

Disproportionately blocking women’s health ads not only impacts brand visibility for female founders, but makes it difficult for them to explain their products to consumers, Rotman said. As a result, women and medical providers are unaware of products that could treat certain conditions.

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