COVID has forced everyone to rethink things, so what’s most important now is adapting to this new environment.
- Tele-health increased dramatically; it’s here to stay. How do we market through that environment?
- Now, all of a sudden, maybe the sales-force isn’t necessarily there.
- Personalization of content, thinking about new and innovative ways to share content, different platforms to share content — the sky’s the limit.
And I think in the next year or two we’re going to see more evolution than we’ve seen in the last ¬ve to 10 years, because we have to get creative.
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