Creatividad: PFIZER vistió de azul...World Pneumonia Day

Famous buildings and monuments turned blue this month in a Pfizer-sponsored effort to raise pneumonia awareness. From Trafalgar Bridge in Australia to Niagara Falls in Canada, more than 250 well-known structures in 52 countries were lit up in a brilliant blue hue on Nov. 12.

Pfizer collaborated with the Hospital Clinic of Barcelona and the Every Breath Counts Coalition to commemorate World Pneumonia Day and raise awareness around the problem of pneumonia.

The visual display is the start of PneumoLight, a five-year campaign to spread factual information about the disease. 

Catia Cillóniz, Ph.D., a medical researcher at the University of Barcelona's hospital clinic, personally sent 3,000 emails to mayors and directors of organizations around the world detailing information about pneumonia in order to persuade them to join the project and light the buildings or monuments blue.(Más)