Creatividad: A Hearing Test in Disguise (Cochlear Campaign)

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Over 3.5 million Australians are living with some form of hearing loss, with the majority in denial that they even have a problem. So how do you get people who don't think they have a problem to get their hearing tested?

 Cochlear, the global leader in implantable hearing solutions, has created a short film via CHE Proximity, that is actually a hearing test in disguise. 'Does Love Last?' is a short film with two different outcomes depending on the viewer's level of hearing loss.


Cochlear 'Does Love Last Forever?' from Noise International on Vimeo.