...a report published by Cegedim Strategic Data found that many physicians like the convenience of non-personal digital detailing such as email communications, video streaming, automated detailing, and webinars which can be viewed on demand.
Consequently, the pharmaceutical industry is in the process of moving its sales force to a smaller structure that is more directly aligned with this new digital reality.
Physicians also have access to many other sources of information about the drugs they prescribe and feel that sales reps do not offer unbiased information, especially when their incentive is a commission based on scripts written.(Más)
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