Creatividad: MM&M Awards 2016/Best Professional Print Campaign

SILVER  
Area 23 and Insmed 
A Thousand Words About 

NTM Nontuberculous mycobacteria is a rare, but serious illness afflicting those who have pre-existing lung damage, which is one reason that pulmonologists sometimes overlook it when examining patients who may have it. 

So Area 23 and Insmed reached out to pulmonologists by designing an initiative that paired visual artists with NTM sufferers to demonstrate what the disease feels like. (Ver)

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Creatividad: MM&M Awards 2016/Best Consumer Print Campaign