lunes, 17 de octubre de 2016

Crearon para...: Luigi Bompard

Luigi Bompard was born in Bologna in 1879. His parents were Jules Bompard, a Briançon's dealer, and Cesira Oppi, a photographer. Self-educated, he frequented the artistic milieu of his town, by taking a studio in the 1902 at Palazzo Bentivoglio, a place chosen by the Bologna Bohemians as a meeting point and residence of the “Giambardi della sega”, a congregation of artists recognized by Alfredo Baruffi in the homonymous publication. 
His particular graphic style drew him to the world of illustration, at that time very prosperous in Bologna, with its innumerable newspapers and magazines, for exampleIl Natale de la Lira and Italia Ride which delineated the Felsinean graphic style at the turn of the century, gathering consensus from persons such as Ugo Valeri, Alfredo Baruffi, Augusto Majani, Franz Laskoff. Bompard was also involved in Poster designing as of 1903, in Eduardo Chappuis's print-shop near to Marcello Dudovich. 
His pictorical expression came to prominence through is participation in the exhibitions at the ‘Premio Francia' in Bologna , in the years: 1901, 1902, 1903, 1905, 1907 and 1916. 
He also exhibited at the Biennale di Venezia, in the years 1905, 1912, 1920, 1926, and 1928, as well as in Rome at the ‘Mostra di Rifiutati' in 1905, and at the ‘Società degli Amatori e Cultori di Belle Arti' in 1906. He decided to move to Rome at some point between 1904 and 1906. In 1911 he sojourned in Paris where he made friends with Boldini and Cappiello. In the second decade of the XXth century he lived in Milan where he collaborated with many well-known magazines among which L'illustrazione italiana and La Lettura; his works were also on display at the Permanente Exibition and “Famiglia Artistica” Society (1916). He became a member of the “Associazione Acquerellisti Lombardi”. During the first World War he collaborated with the L'illustration in Paris. 

At the end of the war he decided again to move to Rome where he continued to paint and to produce illustrations for specialized magazine such as Il Travaso delle idee , Noi e il Mondo , Vita Femminile , Il Corriere dei piccoli , Marc'Aurelio , Guerin Meschino . He also illustrated novels, some of the covers which he designed. 
Luigi Bompard died in Rome in 1953 (Más)

Marcello Dudovich, with whom Bompard often collaborated to create posters, had had quite some fun with the illustrations meant to advertise this tonic (Proton) based on glycerol phosphates, a best seller in Italy’s pharmacies in the first half of the 1900s.

Writer Giovannino Guareschi mentioned it in his “Peppone e don Camillo” series, in the episode revolving around the soccer match between the “Gagliarda”, the team representing the parish, and the “Dynamos”, playing for the communist mayor: 
“The two teams’ technical committees met to agree on a date for the match, and on shifts to share the town’s field for training. It was decided that practice would be held in complete secrecy, and that the ‘Gagliarda’ was going to go first. The following morning, on the pedestal of the famous Hercules monument, there were eleven bottles of Proton: ten normal ones and one with a quadruple dose. There was also a message, written in all caps on a one-by-one-and-a-half-meter note: ‘Considering the situation, the men of the Gagliarda better take a little tonic. The quadruple dose is for the counterattack’” 
(“Ciao, Don Camillo: Le opere di Giovannino Guareschi”, Bur, Milan 1996). (Ver)

Proton was a real “energy bomb” appreciated by athletes too.
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