jueves, 26 de noviembre de 2015

Haz que Marketing y Ventas trabajen juntos / Get your Sales & Mktg teams working together

Sales and Marketing: they are like hard-working bees, who begin their flight to earn more potential customers from the early working day. They are trying to achieve the same company’s goals, but coming from different directions. Sometimes teams can be genuine friends, but sometimes they even don`t get along with each other. 

Building a strong connection between sales and marketing team – a true love story and one more successful step forward. It has already been proved that companies with strong sales and marketing alignment get 20% annual revenue growth. Only by achieving tight relationships between sales and marketing team, organization wins 67% of an increase in closing deals and that is not the last pleasant moment of so-called “smarketing” connection. Let`s look at the most important ones. (...)

Communication between the sales and marketing remains a crucial factor of business development. By building a cohesive team, the sales process becomes easier. Open, trustful communication is the ingredient that will reveal a clear path for your coordinated SMarketing strategy. 

Sales people know the picture of an ideal customer, while marketing team can customize the database to the portrait of the perfect customers with ease. So, why not to get them talking and sharing their views? While one team is working on searching of vital information and insights regarding markets, customers, another team makes necessary contacts, cold calls and promote the product.(...)

Rob Begg in his Article pointed out, that creation of strong alignment requires three things: clarity, collaboration, consistency. One must clearly know the tasks of each other, what to expect and what the roles are. It will lead to coordinated work and well-planned activities. Only a tight collaboration between teams will definitely bring outstanding results. Consistency means the continuing discussion for achieving better understanding and encourage team work, to be more than just friends – become a real united family.(...)

Time for sales and marketing people to gather together!


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