viernes, 15 de mayo de 2015

NZT una pí película: Limitless / Sin límites (para el Marketing, al menos)

About NZT: 

NZT is thallanylzirconio-methyl-tetrahydro-triazatriphenylene, a powerful new class of psychotropic medication that merges various features of NDRI’s, NaSSA’s and SSRI’s. NZT works, in part, by maintaining higher levels of 5-HT in the synapse while increasing norepinephrine and serotonin neurotransmission by blocking presynaptic alpha-2 adrenergic receptors while at the same time blocking certain serotonin receptors.(...) 

While there may be certain neurological effects that impact your sexual abilities, NZT is not like sildenafil which specifically aids in erectile dysfunction. Rather, NZT works principally by radically increasing your brain’s ability to absorb and process information – including those related to your senses. Some men and women have reported that having heightened sensory abilities – in addition to increased mental capacity – made them both more attractive to a mate and more capable of attracting a mate. 

Testimonials "blockeados" (under investigation) por la FDA...

Bradley Cooper hace el "pre MKTG" ("peli" o...pill)

Crazy Bradley Cooper Drug Commercial Is Really Viral Video For Movie 

Drug company FluerColeYoko sent me a package that included a sample of NZT and a key-shaped USB flash drive. The drug’s full name is thallanylzirconio-methyl-tetrahydro-triazatriphenylene, and it’s usage is supposed to make you smarter, stronger, and have better senses. 

Of course, the extreme side effects range from paralysis to urinary tract infection to “sudden” death. That being said, I decided to go ahead and try one of the two pills. Fortunately (sort of) for me, it was just a disgusting menthol mint. The flash drive contained a copy of Cooper’s commercial for NZT...

We’ll have to see if this is just a one-off viral marketing ploy, or if they are gearing up for a whole campaign. There’s still over 3 months before the film is out, and I hadn’t even heard of it before now (it was previously titled “The Dark Fields” after the Alan Glynn novel it’s based on), so this tactic is definitely working. However, it doesn’t look to be canon, as the drug is portrayed in the film as being top-secret. Limitless is directed by Neil Burger and also stars Robert De Niro...(Más)

Ver también: 
Cinema Paradiso: Sin límites / Neil Burger

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