Crearon para...: Insidon&Irgapirina Geigy / Max Schmid

Brochure for Insidon: ‘In the complex pattern of psychosomatic illness Insidon is consistently effective.’ (1965)

Mailer for Irgapirina / Geigy, designed by Max Schmid, 1951

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A portrait of Swiss designer Max Schmid, father of ‘Geigy style’

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PHARMA art show in New York

New York’s Cooper Union recently hosted PHARMA, an exhibit focusing on graphic design in the pharmaceutical industry from the 1940’s to present day. The show featured original and rarely seen works by luminaries including Andy Warhol, Lester Beall, Will Burtin and Herb Lubalin.