Alka Seltzer felicita...

Idea

NEXT MORNING EVEN AFTER HARD PARTIES YOU’LL BE HAPPY TO WAKE UP WITHOUT A HANGOVER.

Solution

DEVELOP A SERIES OF PRINT ADS OF THE BIGGEST BOOZY OCCASIONS LIKE NEW YEAR’S EVE, BIRTHDAYS AND CHRISTMAS. THROUGH A SIMPLE TWIST OF THE PHRASE, WE HIGHLIGHT THE KEY PRODUCT BENEFIT OF NOT HAVING A HANGOVER THE FOLLOWING DAY.

Brand:	Alka Seltzer
Agency:	BBDO, Moscow, Russia
Chief Creative Officer:	Igor Lutz
Creative Director:	Mihai Coliban
Copywriter:	Mihai Coliban
Production Company:	Masked Brothers
Producer:	Marina Shponko
Other credit:	Senior Art Director – Aaron John Nielsen Account Director – Darya Arkharova Senior Account Manager – Boris Sorokin

Gracias a welovead