A new service to allow doctors to communicate with Pfizer via iPhones and other mobile devices has been unveiled.Clinicians will be able to direct queries to Pfizer about its products or to report adverse events.
The company is collaborating with US-based decision support company Epocrates, which gives doctors and other healthcare professionals access to medical information online and on mobile devices.
Pfizer is the first company to announce the move, which has been driven by demand from doctors themselves.
The announcement is another significant step forward for e-medicine, with medical decisions being assisted by access to electronic information and records, and monitored and recorded in the clinical setting.
Doctors will use the Epocrates drug reference app on their iPhone to make contact with Pfizer, and in due course, other pharma companies.
Pfizer says direct access to its Medical Information services, via the Epocrates channel will enhance the safe and effective use of its medicines.
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