PFIZER "deriva" hacia lo alto...

"...rather quietly, Pfizer launched a new web site and introduced a revision to its 18-year-old oval logo, which was designed in 1991 by Enterprise IG (now The Brand Union). The new logo and comprehensive identity program has been designed by Siegel+Gale.

"But today, Pfizer is a different company. It’s changed through global growth, numerous acquisitions, entry into new therapeutic areas, and development of life-changing medicines. The new logo keeps much of the existing equity, but with the brightened color, approachable typeface, and tilted oval it signals positive change and forward momentum and asks people to take a fresh look at Pfizer because it is not the same company it was in 1991.

In addition to an updated logo, their new visual system also helps to signify this shift. The new dotted display typeface, illustration style, and bright multi-color palette work to communicate their larger vision of advancing better health for all people around the world."
— From Siegel+Gale

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