GlaxoSmithKline recruited tennis great John McEnroe for an awareness campaign about prostate cancer.The print PSA campaign, by the Entertainment Industry Foundation's Stand Up To Cancer initiative, features an image of McEnroe having just had blood drawn and the tagline “Get serious,” urging men over 40 to get tested for the disease. The copy relates McEnroe's surprise upon learning, following his father's diagnosis with prostate cancer, that one in six men in the US gets the disease.
In addition to the print PSA, McEnroe put in appearances on CNN's Larry King, CBS's Early Show and Fox's Hannity to urge men over 40 to get tested. Ads will run in magazines like Fortune, People and Sports Illustrated. (Ver...)
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