Siete errores en lanzamiento de productos y como evitarlos...

1. Focusing on Product, Forgetting Everything Else
Long before a product is complete and ready for sale, you need a deep understanding of your customers and the market you’re targeting.

2. Working with the Wrong Team
A good product is important. But just as, if not more, important is the team guiding that product to market, and pushing it towards success.

3. Working in Silos
For effective pre-launch planning, company departments must work together.

4. Rushing Launch
Everyone wants the competitive advantages of being first to the market, or first to address a unique need. But rushing product launch can come at the expense of long-term success.

5. Failure to Track, Assess and Learn
Launching a new product can be a very educational experience for all those involved. But without the means of measuring success, tracking activities, and learning from mistakes, all the lessons of launch can be forgotten, creating a missed opportunity to improve future launches.

6. Using a One-Size-Fits-All Approach
Launching a new product can be a very educational experience for all those involved. But without the means of measuring success, tracking activities, and learning from mistakes, all the lessons of launch can be forgotten, creating a missed opportunity to improve future launches.

7. Missing Out on the Secret Weapon of Analytics
No matter how much you plan ahead, new drug developent is inherently risky in today’s environment. Increasingly, pharma managers and marketers need a way to assess the potential of new products, and the likelihood of success upon launch. Analytics models can provide insight on what drives your target consumers, and help predict actual launch results.

Ver Mas...