"Buzz" Marketing: Reflexiones...

• Social Media sites are the fastest growing category on the web--doubling their traffic over the past year (ComScore, 2008)
• A single word of mouth conversation has the impact of 200 TV commercials (Buzz Agent, 2008)
• 34% of adult online users (54 million people) in the U.S. said they have connected to others or to the content others created online about health and wellness issues in the past year ("Online Health: Assessing the Risk and Opportunity of Social and One-to-One Media," Jupiter Research, 2007 )
• 72% of people use social media sites "all or some of the time" to educate themselves about specific medical conditions (iCrossing survey via Greenfield Online, 2008)
• Nearly half (47%) of online consumers report that user-generated content has at least some impact on their health or prescription treat-ment decisions (Manhattan Research, 7th ePharma Consumer survey, 2008)
• The average person can share health information with a 50-person network within 30 days (“Influencers and Health Advertising", MedTrackAlert and Interactive Media Studies (IMS) Program at Miami University in Oxford, Ohio Study, 2007)

Tomé "prestado" a John Mack en Pharma Marketing Blog