VIAGRA: En el "bordeline" de lo posible...O, qué estarán tramando?

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The ad is an example of advertising "art" imitating life -- life, that is, as drug advertisers would like to see it if only those pesky FDA regulations didn't get in the way.


I've circled two areas of this ad's imagery, which takes up more than 50% of the ad space, to illustrate what I mean. The circled areas show outdoor Viagra ads WITHIN the print ad!


If such outdoor ads existed in the "real" world, they would violate FDA regulations regarding fair balance because they do not mention any side effects or risks, just the benefits. If Viagra were an over-the-counter (OTC) medication, outdoor ads like the billboard and taxi ads shown in this print ad would be perfectly legal. Which leads me to believe that Pfizer is preparing the Viagra brand for OTC status. As you may know, Viagra will lose its patent protection as early as June, 2011, so it's not too early for Pfizer to subtly plant these OTC ad images in our mind.


Tomé "prestado" de John Mack, en PHARMA MARKETING Blog