martes, 10 de febrero de 2009
No more pens...No more mugs...No more...
Dr. Jeffrey F. Caren, a cardiologist in Los Angeles, created a display of the hundreds of pens given to him by the drug industry.
Mas...
The code, adopted in June and announced in July, is a revision of the 2002 version, also put forth by the Pharmaceutical Research and Manufacturers of America, or PhRMA.
The code is part of an effort to assure legislators and an increasingly skeptical public that interactions between company reps and doctors are on the up-and-up.
Mas...
Etiquetas:
Agrupaciones,
Branding,
Comunicación,
FDA,
Fuerza de Ventas,
Gifts,
Marketing,
PhRMA,
Promocion,
USA
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