viernes, 26 de septiembre de 2008

Ratón de biblioteca: ‘POISON PILLS’

La historia no contada del escándalo VIOXX...

El autor es Tom Nesi, consultor en PP.RR. y antiguo ejecutivo en BMS.

En conversación con Ed Silverman (PHARMALOT)
declara que:

"I called the book ‘Poison Pills,’ because the word for pill comes from the Greek word pharmicon, and the Greeks regarded medicine as either poison or cure. Medicine and cures can induce a form of madness, and the more I read about vioxx, it seemed like madness. There was denial and self-perpetuating behavior. By and large, it seemed like something that swept through the company, a kind of desperation."

Y como conclusión irónica:

"You don’t want to be the first person to take a drug and you don’t want to be the last."

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