MARKETER: Definición

Marketer

The term Marketer can also be used to describe these individuals, but typically refers to persons or companies engaged in promoting or selling things that they themselves have not developed or manufactured.

[edit] Paradoxical term

According to editorial article The Marketeer - Anti-Guidelines for a Web 2.0 Marketing Award [1] the word marketeer is a paradoxical term that can be used:

•to describe the profession of an individual engaged in marketing activities

•as a contemptuous insult directed towards a marketing professional borne of a poor experience dealing with a professional marketing unit

•in reference to luddite practitioners who continue to push pre-social computing 4P marketing campaigns and practices

•the name proposed by Peter Carr for a forum and awards community dedicated to immortalising annual achievements for the worst corporate marketing effort - the marketing equivalent of the Darwin Award.

Esto es según la WIKI...

Hace años, cuando fuí nombrado Product manager alguien me regaló esta placa que siempre viajó conmigo:


Yo desempeño una función cargada de responsabilidades... cada vez que algo no funciona, YO SOY EL RESPONSABLE.