lunes, 23 de noviembre de 2009

Doctora Queen (Jane Seymour) vuelve a España: “My Day for RA” (Artritis reumatoide)


Wyeth enlisted actress and artist Jane Seymour for an unbranded rheumatoid arthritis (RA) campaign in Europe.

Seymour hosted the campaign's first “My Day for RA” event in Spain, where people with RA from all over Europe were invited to share their stories about living with the condition, according to a release.

The campaign was launched in conjunction with a website encouraging patients to enroll in an “action plan” for controlling RA.

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Wyeth and Amgen co-market the blockbuster RA treatment Enbrel (etanercept) in the US and Canada, and Wyeth markets the product exclusively outside of the US.

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