"The role of marketing communications is to advance the bottom line and the public good -and not necessarily in that order. Giving back is an integral part of the New Normal. And there has never been a better tool to accomplish this mission than social media."
We should not fortify against social media, but actively engage to benefit public health
Peter Pitts
"What about and other social media sites that accept pharmaceutical advertising? Why are social media sites that accept advertising any different from publicatios such as the New York Times, or the Washington Post, or the New England Journal of Medicine? When is "interest" not "conflict of interest"?
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"Social media is communications at the speed of life. As Marshall McLuhan wrote, "At electric speed, all forms are pushed to the limits of their potential." That´s a terrific challenge, to be pushed to the limits of our potential."
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