miércoles, 12 de enero de 2011

DELOITTE: Social networks in the life sciences industry

With looming patent expirations and drying up pipelines, online social networks could provide acces to new ideas, product concepts, and innovations.

The new study from Deloitte Research:

  • Describes a framework for how social networks are being used today and in the future
  • Explains how social networks add value beyond marketing but across the commercial and research organization
  • Discusses survey data from industry professionals who are using or plan to use social networks
  • Explores the accelerators and barriers to social networking use in the industry
  • Identifies when it is appropriate to use a social network and for what purpose including whether a company should build it or borrow/ buy someone else’s
  • Examines the right governance and policy measures that should be in place

Ver también:

DELOITTE: El futuro y las secuelas de la recesión global...

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