Novo Nordisk sponsoriza comic sobre hemophilia.

Novo Nordisk is sponsoring an educational comic about haemophilia for young sufferers of the blood disorder in the UK.

It features the MediKidz, a group of five superheroes from Mediland – a planet shaped like the human body.

The characters are intended to span cultures and appeal across the eight to 15 year old age group to engage with a young audience.

Novo Nordisk’s director of BioPharm Esben Bruun Mortensen said: “The comics are a useful medical educational tool and of genuine value to doctors in their clinical practice. The biggest advantage is to patients as education improves compliance with treatment.”

Produced by medical education publisher MediKidz, the comic will be made available to clinicians in order to help the hundreds of children with haemophilia and rare blood disorders to better understand their condition. (Más)