
Conference 2010
Presentations - SlideShare
On this page you will find links to the slide presentations on SlideShare of our international conference Selling Sickness.
| Programme day 1 - Thursday 7 October | |
| What is selling sickness and is it for real? | |
| SlideShare | Where science meets marketing - Ray Moynihan |
| SlideShare | Industry's role in informing the public - Brian Ager |
| SlideShare | DSM-V Opening Pandora's Box - Allen Frances |
| Whatnew methods are being used? | |
| SlideShare | The Dutch situation, Supervision and law enforcement - Josée Hansen |
| SlideShare | Clinical trials as disease mongering instruments - Trudy Dehue |
| SlideShare | Social Media and Pharma: Support or new commercial channel to care? - Rob Halkes |
| Learning from documented examples | |
| SlideShare | Promotion to the public: European disease awareness campaigns - Teresa Alves |
| SlideShare | Promotion of prescription medicines to physicians and the public - Dee Mangin |
| Who pays the bill? | |
| SlideShare | The influence on rational use of medicine - Kees de Joncheere |
| SlideShare | The influence on patients - Ilaria Passarani |
| SlideShare | Redesigning the incentives for the pharmaceutical industry - Dean Baker |
| Programme day 2 - Friday 8 October | |
| Redesigning the system? | |
| SlideShare | Financial and insurance aspects - Henk Eleveld |
| SlideShare | Independent information for patients - Hilda Bastian |
| The need for new regulations and guidelines | |
| SlideShare | Self regulation on disease promotion - Lode Wigersma |
| SlideShare | Regulation of pharmaceutical promotion - Graham Dukes |
| SlideShare | Guidelines and HTA - Meindert Boysen |
| New responsibilities for main stakeholders? | |
| SlideShare | The industry: partner in solutions? - Michel Dutrée |
| SlideShare | Should the Medicines Evaluation Board be involved? - Bert Leufkens |
| SlideShare | International Cooperation - Peter Mansfield |



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