martes, 19 de octubre de 2010

International Conference 'Selling Sickness' 2010 Amsterdam 7 and 8 October (III)



Conference 2010

Presentations - SlideShare

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On this page you will find links to the slide presentations on SlideShare of our international conference Selling Sickness.


Programme day 1 - Thursday 7 October

What is selling sickness and is it for real?
SlideShareWhere science meets marketing -
Ray Moynihan
SlideShareIndustry's role in informing the public -
Brian Ager
SlideShareDSM-V Opening Pandora's Box -
Allen Frances

Whatnew methods are being used?
SlideShareThe Dutch situation, Supervision and law enforcement -
Josée Hansen
SlideShareClinical trials as disease mongering instruments -
Trudy Dehue
SlideShareSocial Media and Pharma: Support or new commercial
channel to care? -
Rob Halkes

Learning from documented examples
SlideSharePromotion to the public:
European disease awareness campaigns -
Teresa Alves
SlideSharePromotion of prescription medicines to physicians and
the public -
Dee Mangin

Who pays the bill?
SlideShareThe influence on rational use of medicine -
Kees de Joncheere
SlideShareThe influence on patients -
Ilaria Passarani
SlideShareRedesigning the incentives for the pharmaceutical industry -
Dean Baker

Programme day 2 - Friday 8 October

Redesigning the system?
SlideShareFinancial and insurance aspects -
Henk Eleveld
SlideShareIndependent information for patients -
Hilda Bastian

The need for new regulations and guidelines
SlideShareSelf regulation on disease promotion -
Lode Wigersma
SlideShareRegulation of pharmaceutical promotion -
Graham Dukes
SlideShareGuidelines and HTA -
Meindert Boysen

New responsibilities for main stakeholders?
SlideShareThe industry: partner in solutions? -
Michel Dutrée
SlideShareShould the Medicines Evaluation Board be involved? -
Bert Leufkens
SlideShareInternational Cooperation -
Peter Mansfield

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