martes, 28 de septiembre de 2010

Should Prescription Drug Ads Be Reined In?

Everyone loves to hate television ads for prescription drugs. But now, several members of Congress are seeking some restrictions on the commercials. For example, Representative Henry Waxman, the California Democrat, wants to allow the Food and Drug Administration to bar consumer advertisements for newly approved drugs until they have proved safe in real-world use. Another Democrat, James P. Moran of Virginia is sponsoring a House bill that would ban ads for prescription sexual aids like Viagra and Levitra from prime-time television, on decency grounds.
Defenders of the direct-to-consumer drug advertising say this is a way to educate consumers and let them know of medical advances. But some critics say the ads do great harm, and reflect a pharmaceutical industry that has run amok.

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