ROCHE: Reglas Social Media

Roche actively uses Social Media to communicate with its stakeholders. As committed in our Communication Policy we want to be a transparent company and thus welcome this new form of communication.

Roche Social Media Principles


Social media like blogs, wikis, social networks (e.g. Facebook, YouTube, LinkedIn etc.), team spaces or personalised web sites are changing the way we are communicating, interacting, and doing business – with patients, customers and other stakeholders outside Roche, but also within the Roche network.
Despite new social media tools and platforms emerging and changing all the time, its basic aspect remains constant and is similar to traditional ways of communication: to engage in dialogue, provide and exchange information, and build understanding. Social media’s high speed, level of interactivity and global access to any information you publish merits particular consideration to the appropriate uses for these applications.
Roche recognizes the ubiquity and benefits of social media and welcomes its use – however, we also acknowledge that certain risks are associated with these new channels. We have therefore developed this guideline to help you use these new platforms in a responsible way. Given the fast changes and continuous new developments in this area, we will review the guidance regularly and update if new aspects arise.
The best advice is to approach online worlds in the same way we do the physical one – by using sound judgment and common sense, by adhering to the Company’s values, and by following the Roche Code of Conduct and all other policies.

Más